Fluvip has more than 200,000 influencers in Latin America in its portfolio to promote company campaigns. More than 80% of the campaigns carried out between 2019 and 2020 are Instagram stories. Through ...

Influencers have integrated themselves into everyone’s everyday lives, from watching grandmas share recipes on TikTok to kids making millions unboxing new toys on YouTube. It’s a passion for some, a ...

Many social network users have already made a purchase on the recommendation of an influencer. Most of the time, we don't even question the reliability of the advice given. Behind the perfectly edited ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” As the wider political and media world has taken notice of news influencers, Americans have begun to ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. In influencer marketing, exclusivity terms are often treated as ...

The following is an excerpt from Jason Falls' Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...