There has been a lot of scrutiny around AI technology, and an increased attention on its application in the video game industry. Unity (U), the company behind the popular video game engine of the same ...

Unity CEO Matthew Bromberg revealed during an earnings call that the company is preparing to unveil a beta version of 'a new Unity AI that eliminates the need for coding' at the GDC Games Festival in ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, ...

Game-creation platform Unity have removed AI generation tool Atlas from their third-party asset store less than 24 hours after it was brought onboard. The AI program was part of a suite of new tools ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Game engine corporation Unity Technologies noted on the 15th that the adoption rate of its next-generation engine "Unity 6" reached 40%, with cumulative downloads surpassing 3 million. The company ...