Epic has already invested in certain AI technologies, as the company partnered with the James Earl Jones estate to release an ...

Take-Two confirms AI-generated game ads are already being used internally, while Rockstar claims GTA 6 itself will avoid AI ...

Epic Games has issued a renewed stance on its use of AI in game development, claiming it won't take jobs and will only make ...

Elsewhere in the presentation, Sony Group President and CEO Hiroki Totoki praised the increased “efficiency” enabled by AI tools, saying it would, in turn, lead to “more innovative and ambitious ...

This article is part of AI Week. For about a year now, all of the content for the mobile game Sunrise Village has been generated by AI. But far from generating a backlash from players, it seems that ...

She let her 5-year-old vibe code a game. Her son had no technical vocabulary, but he managed to prompt the AI and pick up key ...

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Now, generative AI is being used to produce game assets and speed up development. This is ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Aaron McKinley is a writer, blogger, and video game enthusiast with over six years of experience in web content and many more in playing games until the wee hours of the morning. A passion for writing ...

Nvidia has unveiled DLSS 5, a new PC gaming technology that uses AI to re-render video games in real time. It’s basically a make-it-realistic filter, affecting characters, foliage, textures, and ...