This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure ...

Throughout my two decades as a serial entrepreneur and marketing leader, I've seen how each new technological wave offers immense opportunities. And as the founder and CEO of a fractional CMO agency ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

When maintaining contact with clients or encouraging prospects, you might rely on email, an occasional blog, a quarterly white paper or a report. But you might be overlooking a viable content format: ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

What if the videos you watched online weren’t just entertaining but felt like they were made just for you? Imagine scrolling through your favorite platform and encountering a video ad that speaks ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.