J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management ...

Obsess's mission is to disrupt the traditional e-commerce grid, plug and play format and deliver an immersive 3D shopping experience with interactive content, gamification, customized avatars, live ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading developer of augmented reality technology, has announced the release of its new virtual store platform. The platform allows brands to ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...

Global retailer Sunglass Hut is partnering with virtual reality technology developer Emperia — creating a virtual reality store called “Sunglass Hut Utopia.” The virtual store features a gaming moment ...

J. Crew is launching a virtual beach house in celebration of its 40th anniversary with experiential e-commerce platform Obsess. Virtual storefronts are on the rise, and Obsess has built platforms for ...

Alongside other retailers and brands developing virtual shopping experiences, Bloomingdale’s has tapped Emperia, a virtual reality tech developer, to create a virtual store in celebration of its 150th ...

IKEA is opening a new Roblox-themed store and you could get paid to work there. "The Co-Worker Game," which launches on June 24, is a virtual store within Roblox and lets players enjoy working in IKEA ...