Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with ...

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...