Pop-up ads have got be in the top five list of the digital world’s most hated things, not including Internet Explorer.Now, the man who invented them back in the mid-90s, wants to apologize.

You’ll still find some pop-ups in the seedier parts of the internet, of course, but they’re few and far between. Thanks to work from Netscape and Opera, who were the first to add pop-up ...

NEW YORK — Hate pop-up ads? So does the guy who created them. Ethan Zuckerman worked for the webpage hosting site Tripod.com from 1994 to 1999, when it was struggling to develop a revenue model.

Pop up windows were created to please advertisers. Earlier this year, I interviewed the man who invented them . Ethan Zuckerman is a professor at the University of Massachusetts Amherst.

They’re annoying, and they seem to be everywhere. I’m talking about pop-up ads. You know … the small windows or banners that appear in the foreground while you’re browsing a website. They ...

Microsoft’s fullscreen Xbox pop-up ads have annoyed the internet. Microsoft has been doing them for months, but perhaps there’s a much better way forward for Xbox ads.