Quaker Oats, the parent company of Aunt Jemima pancake mix and syrup, says it will completely rebrand the line — including changing the name and logo — saying the current brand is based on a "racial ...

CHICAGO (WLS) -- The Quaker Oats Company have given Aunt Jemima a new name and new look, but the families of some of the women who portrayed her over the years feel they are being erased. "It's a ...

Quaker Oats announced last week that they are going to retire their Aunt Jemima brand of pancake mix and syrup due to it being based on a racial stereotype. This decision is a response to the Black ...

*It took more than a century, and the violent, senseless murder of a black man by a police officer, but Quaker Oats announced Wednesday that it will get rid of its “Aunt Jemima” brand name and replace ...

On Wednesday, popular US food and gift chain Cracker Barrel announced that they are changing its logo after 48 years, as part of a rebranding effort. The decision to scrap the iconic logo led to ...

Aunt Jemima, a syrup and pancake mix brand, will get a new name and image after Quaker Oats, its parent company, acknowledged that the brand’s origins were “based on a racial stereotype.” The brand, ...

CLAIM: “Nancy Green (aka Aunt Jemima) was born into slavery. She was a magnificent cook. When she was ‘freed’ she rolled her talent into a cooking brand that General Mills bought & used her likeness.