Add Yahoo as a preferred source to see more of our stories on Google. Prepare yourselves, Coke fans, a slot on Fox’s primetime lineup is about to become Pepsi territory. Wild Cherry Pepsi, to be ...

If your users are optimistic gamblers and your brand imaging already evokes slot machines, why not create your own prime-time game show? That’s what Pepsi Wild Cherry has been working on with Fox. The ...

The name of the show is similar to the name of the soda that sponsors it. The concept is just the latest to tie commercials and content in the same package. As consumers find more ways to avoid ...

PepsiCo is not the typical producer of entertainment content, apart from the Super Bowl halftime show, decades’ worth of commercials and the 2018 big-screen basketball comedy “Uncle Drew.” But on ...

Prepare yourselves, Coke fans, a slot on Fox’s primetime lineup is about to become Pepsi territory. Wild Cherry Pepsi, to be specific. Fox revealed Wednesday it has ordered “Cherries Wild,” a ...