Xbox prices have skyrocketed, but there's a reason for that which is out of Microsoft's control, as the brand's new CEO ...
Discover the future of Xbox as Asha Sharma outlines plans for the 2027 Project Helix console, new OEM partnerships, and a ...
Xbox is putting unusual pressure on its own console business, and a new Xbox Wire post gives players a clear reason to watch ...
Microsoft's next-gen Project Helix console PC hybrid may not actually happen without the help of partners, hinting at OEMs ...
This is the first console generation ever in which hardware that’s nearly 6 years old costs way And Xbox CEO Asha Sharma has ...
They might take comfort, then, in Xbox’s new chief strategy officer’s belief that console gaming remains “important, durable, and still growing.” That was a sentiment Matthew Ball shared with ...
The volume of players spending literally *nothing* on consoles like Xbox and PS5 is increasing. When you're selling hardware ...
This stance could lead to a million different things: more hardware tiers, subscription bundles, hybrid devices, and so on.
Can Matthew Ball reverse Microsoft’s stagnating console gaming business? That’s the job he’s been tasked with as Xbox’s new chief strategy officer. Asha Sharma announced that the venture capital ...
After years of multi-platform sales, Microsoft has officially confirmed that two of its new games will be exclusive to Xbox ...
While Microsoft and Xbox plan to explore other platforms, it says it needs to "shore up the platform we have," and vows it ...