Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...

The J-35 was officially unveiled last year via social media posts, including the popular Douyin (TikTok), Xiaohongshu (RED), ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating ...

Xiaohongshu did not immediately respond to a request for comment from The Associated Press. Alexis Garman is a 21-year-old TikTok user in Oklahoma with nearly 20,000 followers.

As TikTok refugees migrated to Xiaohongshu en masse ahead of a now-paused U.S. ban in January, American shoppers are now looking for places even cheaper than rock-bottom retailers such as Shein ...