Nobody needs to tell Thoroughbred breeders and owners about the financial demands associated with their commitments. Partnerships and microshares have become popular for a reason—they help reduce ...

The rise of NFTs has expanded from digital art to sports collectibles such as digital trading cards and NBA Top Shot moments. Now, even horse racing is getting involved. A growing player in the space ...

Imagine the Kentucky Derby taking place 30,000 feet in the clouds above a Tron-like digital world, where purse prizes are paid in a futuristic currency called Ethereum. No, this isn’t the plot to a ...

The Kentucky Derby, awash in almost 150 years of tradition, will unfold on Saturday with its usual spectacle of muscled thoroughbreds, fashionable gentry in the grandstands, and drunken degenerate ...

If you've ever wanted a racehorse, there's now a way to buy, race and even breed your own thoroughbred without the hassle of being a multimillionaire. Digital horse racing is one of the fastest rising ...

Popular beer manufacturer Budweiser has teamed up with Zed Run to deploy tokenized Clydesdale draft horses in its virtual NFT-based horse racing and wagering game. The latest move from Budweiser adds ...

Brands are making their bets on the metaverse. When a virtual Kentucky Derby replaced the real thing at the height of the pandemic last year, virtual horse racing gained mainstream attention. What ...

LOUISVILLE, Ky. (WAVE) - Less than three weeks away from the 2022 Kentucky Derby, there’s an online community that celebrates the sport of horse racing every day... in the metaverse. Digital ...

NASCAR fans, get ready for a different type of a racing in a different type of gaming arena. NASCAR will make its debut in ZED RUN, a popular NFT horse-racing game, on Oct. 3 to coincide with the ...