The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points ...

Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska ...

Alaska Airlines and Hawaiian Airlines today introduced Atmos Rewards — a combined loyalty program that is one of the major ...

Atmos Rewards, the new loyalty program from Hawaiian and Alaska airlines, has officially taken off as the singular way for ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points.

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

Alaska Airlines introduced Atmos Rewards: its own (and Hawaiian Airlines') loyalty programs, and a new high-end credit card ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers.