Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
In addition to changes in mobile ordering, the coffee chain will be cutting “roughly 30%” of food and drink options from its ...
Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.
The chain's "Starbucks Monday" free coffee promotion on the day after the Super Bowl was the most redeemed offer in its ...
Brian Niccol, Starbucks' CEO, said mobile ordering "chipped away" at the brand's soul. In a Tuesday podcast interview with ...
Starbucks recently reduced the maximum number of items customers can order on the app or online, and made more mobile ...
Starbucks Corp. plans to expand in the Middle East, adding hundreds of new stores, as the global coffee chain seeks to bounce ...
Can the coffee giant Starbucks (SBUX) turn things around under new CEO Brian Niccol and return to positive comparable sales ...