India’s sports economy inches closer to $2 billion as endorsements, emerging sports fuel growth
While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...
India’s sports industry inching towards $2 billion: GroupM ESP Report
Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.
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Indian sports economy 4x bigger than a decade ago: GroupM
GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...
Athlete endorsements up 32% in 2024, led by cricket and other sports
Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...
IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024
India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...
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Sports advertising in India hits Rs 16,633 crore; emerging sports gain ground
According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...
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GroupM secures lion’s share of India’s $1.1 billion media pitches: COMvergence
GroupM secured $447 mn in new business value in 2024. OMG added $183 mn, while Publicis Media followed with $71 million in ...
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How AI Helps GroupM Take The Tedium Out Of Curation
So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...