AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … A concept known as ...

DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the ...

DoubleVerify's acquisition of Rockerbox marks another step in its development from an ad verification provider into a ...

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

Streaming TV advertisers still lack transparency. So Rain the Growth Agency created its own way to get more transparency into ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and ...