Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...

Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … A concept known as ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

DoubleVerify's acquisition of Rockerbox marks another step in its development from an ad verification provider into a ...

DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the ...

WBD's ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars.

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.