Swift also surged in popularity on Spotify after her album announcement. She rose to No. 1 on Spotify’s daily artist chart last week on the day she made the announcement and has led that chart every day since, dethroning Morgan Wallen and Drake, the only two artists who had ranked above her.

What was Taylor Swift counting down to on her website today? It appears to be ... a vinyl drop. She announced the first and only pressing of the "Shiny Bug" collection, which features a "wintergreen & onyx marbled" vinyl as well as a "violet shimmer marbled vinyl" option.

Another big name who has already listened to The Life of a Showgirl? Travis Kelce, of course. When Taylor Swift went on his and Jason Kelce’s New Heights podcast, the guy on the Chiefs reported that he’s heard all 12 songs, and “ they are all 12 bangers .”