To mark the anniversary, Bacardi showcases vintage advertisements from its archives that illustrate the cocktail's rise over the course of a century and the brand's storied partnership with Coca-Cola® ...

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

Bermuda’s Bacardi Ltd is predicting a sea change in global drinking culture next year and, according to its new 2026 Cocktail Trends Report, the future looks bright, early and a little bit theatrical.

Iconic rum brand Bacardi has teamed up with Cuban-American and Miami-raised superstar Camila Cabello for a new summer campaign featuring a song from her highly anticipated album that debuts this ...