There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

This Women’s History Month at Bacardi, we’re shining a spotlight on the countless women past, present and future who contribute to the company’s enduring legacy. To kick off this month-long ...

When reflecting on the 163 year legacy of Bacardi, one word comes to mind for Rachel Dorion Guerin, Heritage Curator and sixth generation Bacardi family member: pride. As the guardian of the treasured ...

MIAMI — As a television ad shows, Bacardi’s is the ultimate story of corporate survival. The hero strides through the tribulations of the past 153 years, including fires, earthquakes, Prohibition and ...

To mark the anniversary, Bacardi showcases vintage advertisements from its archives that illustrate the cocktail's rise over the course of a century and the brand's storied partnership with Coca-Cola® ...

The series will tell the story of Bacardi, a family and company, amidst the revolutionary backdrop of 1800s Cuba and the rise of rum Inspired by the true story of Bacardi’s founding and rise to global ...

Secuoya Studios and Arrivelo Producciones are teaming to develop the first TV series focusing on the foundation and legacy of the Bacardi spirits company. Inspired by the true story of Bacardi’s ...