"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

K-beauty is more than just having dewy, glowing, clear skin. It’s a lifestyle of looking over oneself, according to the artists on the ongoing tvN makeover show “Perfect Glow.” ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

In this op-ed, Korean-American writer Rosa Jisoo Pyo explores how the popularity of K-beauty has reinforced harsh beauty standards and how many Korean women are striving to change that. When I went to ...

We've already seen our favorite celebrities slay the red carpet with their unique take on the Spring formal concept at the ABS-CBN Ball. Now, we’re counting down the beauty looks that captured the ...

American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent tariffs on imports. By Jin Yu Young Reporting from Seoul When Esther Lee, a ...