Behavioral economics is an incredible lens that exposes our inner biases and approaches to decision-making.

Stop-and-go traffic on the 405? Skyrocketing housing prices? Blame it on the illogical and inefficient thinking of humans, two Nobel winners say.

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Discover the core principles of Behavioral Economics to enhance outcome prediction and develop a customer-focused strategy.

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Charitable organizations can use insights from behavioral economics to help people follow through on their impulsive and deliberative intentions to give.

Behavioral economics combines information about human behavior and outcomes with more standard methods of economic analysis. Behavioral economics has been applied in various contexts such as ...

The ability to identify the reason driving the adverse behavior and mitigate it through interventions based on Behavioral Economics is the key to unlocking meaningful patient engagement.

Mercedes Bent argues every consumer startup should consider incorporating behavioral economics into their design toolkits.

Learn how carve-outs work within business strategy, the benefits of partial divestiture, and how they relate to spin-offs, ...