Coca-Cola memorabilia can be worth a small fortune. From prototype bottles to vintage trays and vending machines, here are ...

Some quintessential American brands continue to stand the test of time, and Coca-Cola is one of collectors' favorites. From metal advertising signs to old bottles, there's more than a century's worth ...

Few companies are as intertwined with Americana as Coca-Cola. From iconic advertising to global symbolism of American consumerism and capitalism, Coke’s reach across lives and continents over 139 ...

Retro Coca-Cola items are highly collectible and widely available at just about every antique store. From iconic porcelain signs to rare vending machines and whimsical advertising displays, vintage ...

I didn’t know anything about Coca-Cola collectibles until I went away to college and discovered that my roommate was a huge fan of kitschy Coca-Cola Americana. But I soon became a fan myself; this ...

When visitors reach Leah Kortmeyer's door, they knock beside a Coca-Cola door ornament. Kortmeyer greets them in a Coca-Cola T-shirt, shorts and Coca-Cola sandals. She has kept the walls of her house ...

A rare collection of Coca-Cola memorabilia, shedding light on the company's early operations in Cuba, is set to go up for auction at Julien's Auctions later this month. The collection, which includes ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

Coca-Cola is an iconic soft drink around the world, but how did it reach this status and what value is there in collecting the cans? Find out.