Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

The biggest advertising moment of the year arrived with Super Bowl LX, and while many viewers online complained about the quality of the commercials, particularly brands’ over-reliance on celebrity ...

Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will ...

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the ultrawealthy.

Super Bowl XLIX won’t just be about the Patriots battling the Seahawks. We’ll also see Sprint vs. T-Mobile, Coca-Cola vs. Pepsi and Toyota vs. Nissan. Since the big game itsel ...

This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.

The top 10 Super Bowl commercials ranked by 'likeability' included spots for NFL, Amazon's Ring, Budweiser, Universal Orlando, Peacock, Alexa+, Pepsi and more.