Cracker Barrel Original Menu

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Cracker Barrel's new logo is a flop

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

CBS News on MSN · 1h

Why Cracker Barrel's new logo is a flop, according to branding experts

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to sink by nearly $100 million.

KNOE · 14h

Cracker Barrel responds to backlash after logo change

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

6don MSN

Cracker Barrel Doubles Down on Remodeling Efforts with New Logo and Menu Items

Fans of the Southern-inspired restaurant have voiced their critiques of the chain's modernization and remodeling efforts ...

WDRB5y

Cracker Barrel shares original menu, little-known facts for 50th ...

Cracker Barrel has 660 location across 45 states today, but the first-ever restaurant opened on Sept. 19, 1969, in Lebanon, Tenn., by Dan Evins.

Cracker Barrel announces menu, logo changes. What can Missouri restaurants expect to see?

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

14hon MSN

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

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