Professional makeup artist and founder of makeup brand Sweed, Gabriella Elio, has broken down the most common eye shapes and ...

Natural mascaras skip the harsh chemicals you'll find in conventional formulas—think parabens, sulfates and synthetic ...

If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

Listen, we all want that wide-awake, youthful look, right? But sometimes our own makeup routine is actually working against ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup. Then there is celebrity makeup artist ...

No matter what makeup look you're hoping to achieve, adding mascara for that extra pop is essential, and thicker, luxurious lashes are a win until it's time to take them off. Standing by the mirror or ...

Discover the professional makeup secrets that create the illusion of bigger, brighter eyes for any eye shape or age.

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s universally ...

“Eye makeup removal is one of the most overlooked steps in a beauty routine, yet it is absolutely critical to maintaining healthy skin and lashes,” pro makeup artist Lauren D’Amelio Ventre says.

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