The Fanta ad and app featured an animated cast of high school characters called "the Fanta crew". Photo: Supplied The Obesity Policy Coalition said the Fanta campaign was clearly designed to appeal to ...

Coca-Cola's Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap's augmented reality (AR) technology for an immersive campaign. The "It’s a Thing" ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. People performing outrageous stunts in the name of ...

When Coca-Cola India put out its new ad for Fanta with film star Kartik Aaryan last week, it irked some advertising veterans who said it was a straight lift from a late 1980s commercial of the chips ...

The occasion-based push, 'Grab a taste of Friday', is intended to connect with drinkers by tapping into the good feelings associated with the end of the working week. The bulk of the activity, which ...

The Coca-Cola Company has officially revealed its rebrand of Fanta Orange alongside a noteworthy marketing campaign. Seeking to raise the venerable fizzy orange drink's appeal, the company has ...

The campaign includes a TV ad, which sees Fanta character Andy being chased by his friends who are all in pursuit of the Fanta he’s drinking, featuring music from Parisian house DJ Martin Solveig. As ...