HSBC's "Lemonade" ad is a very different kind of financial services ad – concentrating on humour and emotional appeal rather than pushing product claims. A lot was riding on this ad – it was the first ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Lemonade, Inc. is a holding company, which engages in the provision of insurance services. The firm's products include renters and homeowners insurance, and pet insurance. It offers insurance ...