Add Yahoo as a preferred source to see more of our stories on Google. PATTERN Beauty has excitedly announced that its expanding its fan-favorite Palo Santo Ensemble with two highly anticipated ...

As a guy with curly hair, I’m always looking for the perfect products for my 3C curls. There are tons of hair products on the market that target everything from moisture to reducing frizz to shine, ...

Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

I started my natural hair journey in 2014. Since then, I’ve adopted a few products for curly hair that I trust to get the job done. I even worked as an ambassador for one of the brands. I followed up ...

When your curls are in need of a spa day, apply the Pattern Treatment Mask. The mask elongates, defines, and hydrates curls in just five minutes, according to the brand.

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

With more options than ever before, the chances you'll find the right product to give your curls shine, bounce and frizz control are better than ever. But where to start? We've polled the curly folks ...