Few marketing campaigns have proven as disastrous as Pepsi's 1992 scandal involving the number 349, which led to significant ...
How A Failed Contest Incited Riots, Killed 5, And Turned An Entire Country Against Pepsi In The '90s
Add Yahoo as a preferred source to see more of our stories on Google. An empty Pepsi bottle in an alley - Bruno Ismael Silva Alves/Shutterstock In 1992, Pepsi came up with a brilliant idea for a ...
In 1992, Pepsi tried to outshine its rival Coca-Cola in the Philippines with a flashy bottle cap giveaway called “Number Fever.” What started as a clever marketing idea quickly spiraled into chaos ...
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