Danny Harris, co-chief executive officer and cofounder of Alo Yoga, shared that Alo Yoga has connected with its community through Roblox with more than 117 million visits to the experience so far.

Yoga-wear maker Alo’s Roblox experience is peaceful, not action-packed. [Image: courtesy of Roblox] The Alo Sanctuary ’s popularity isn’t just a marketing coup for Alo.

With the goal of raising awareness around the importance of well-being and meditation,* the Alo Sanctuary welcomes the Roblox community to experience meditation and learn more about personal wellness.

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. Developed in ...

Meditation comes to the metaverse. Cheddar's Chloe Aiello reports on the brand presence of Alo Yoga in the virtual gaming platform Roblox.