When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...
I still remember the cola wars, where Pepsi and Coca-Cola took swipes at each other through marketing campaigns, television commercials, and competing product launches. Today, these two stand as ...
The rivalry between PepsiCo Inc. PEP and The Coca-Cola Company KO stands among the most enduring, globally influential and strategically complex battles in corporate history. Both companies command ...
NEW YORK — The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. recently released a revamped version of its "Diner" Super Bowl commercial, pitting its ...
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