Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for ...

This shift in perspective is vital for the future of innovation. While p-values and Statistical Significance have their place, they should not be the sole determinants of a project's worth.

This article discusses statistical significance, p-values, and uncertainty reporting in economic research, emphasizing their role in interpreting empirical findings.

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, ...

Two prestigious journals have suggested abandoning the traditional test of the strength of a study’s results. But a statistician worries that this would make science worse.

The most common test of statistical significance originated from the Guinness brewery. Here’s how it works ...

Statistical significance of clustering (SigClust) is a recently developed cluster evaluation tool for high-dimensional low sample size (HDLSS) data. An important component of the SigClust approach is ...