Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

In today’s algorithm-driven culture, brand fame comes from sparking reaction—through deliberate friction, outrage or even ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

Injury law firms are navigating a fragmented media landscape as they build cultural resonance with younger generations.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.