"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.

MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.

The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...

A still from ‘The Butler Did It’ by Raffles. Raffles Hotels & Resorts has unveiled its latest global campaign, titled The Butler Did It, which offers a playful yet regal twist on the classic ...

Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...

Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...

Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...

With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...

Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...

MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...