Primark has launched an interactive try-before-you-buy feature on Pinterest as part of its 2025 spring homeware campaign. Through the new ‘Pinterest Collages’ tool, customer can style the brand’s ...

Tui has become the sponsor for Channel 4’s Married at First Sight Australia. The travel company, which already sponsors Married at First Sight UK, will back both shows throughout 2025. As part of the ...

Matalan has become the first UK retailer to launch a Generative AI (GenAI) tool to create its product descriptions. In partnership with global digital transformation consultancy Kin + Carta, the ...

Creative-first social agency, Buddy Media Group, has announced its partnership with personal care company Edgewell to manage its UK (and select areas of wider Europe) social media presence on ...

Twitch has unveiled a range of new features aimed at helping streamers grow their channels and boost their revenue. The platform debuted the Sponsorships tab directly within its Creator Dashboard, ...

Sky Sports is rolling out a dynamic new campaign for Formula One designed to engage a younger, social media-savvy audience. Marking a strategic shift, the broadcaster is targeting Gen-Z fans with a ...

The German user acquisition company has been making a lot of headlines lately in the mobile market space. Previously, the Singular Market Snapshot showed that Gamelight covers 12% of ad spend for all ...

Lululemon has officially welcomed seven-time Formula 1™ World Champion Lewis Hamilton as its newest ambassador, marking a major partnership between the global athletic apparel brand and one of the ...

Gap has launched a new campaign showcasing its Spring 2024 collection, with the help of Grammy Award-winning artist Tyla. According to the fashion brand, the new campaign serves as a “celebration of ...

Mastercard is marking its 27th year as the headline sponsor of The BRIT Awards with the launch of a new, multi-platform brand campaign aimed at inspiring the next generation of creative talent. The ...

Pandora has launched its latest campaign to “drive brand growth,” featuring Hollywood star Winona Ryder. The campaign, shot by renowned photographers Fabien Baron and Craig McDean, is part of the ...

Dunelm has unveiled its 2025 spring/summer campaign, One That I Want, designed to introduce a fresh and lively aesthetic to the UK brand. Developed in collaboration with London agency Modern Citizens, ...