DoorDash has become a key third player in the European market, with its acquisition of Deliveroo and ownership of Wolt giving it a large footprint in the United Kingdom and the rest of Europe. With ...

Finance apps operate in one of the most regulated and closely scrutinized environments in performance marketing. In the first half of 2025 alone, digital regulatory fines were up by 417% ...

Megan Dean is Strategic Growth Director at Yodel Mobile, the full-funnel app marketing agency. At Business of Apps London 2026, she made the case for what she calls ASO 3.0: a phase where AI is ...

For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

Chatbots have dominated the app store conversation for more than two years, pushing major companies to either compete directly in generative AI or weave AI features into their existing apps. Most of ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...