The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.

The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns in real time.

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...