Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger ...

As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, ...

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...

As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as ...