Kunal Sharma, Vice President of Marketing and Organised Trade at KRBL Limited, shared the insights behind their Women’s Day campaign, #NotYourBiryani ...

Senior journalist Ashok Singh has concluded his nearly 18-year stint at the Hindi news channel Aaj Tak. He joined the channel in July 2008 and served as Managing Editor (Politics). Speaking to Pitch, ...

As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online ...

Prasanna Raghav recently stepped down from TV9 Network (Associated Broadcasting Company Pvt. Ltd.), where he served as SVP and Head of Branded Content ...

Mayank Prabhakar has been elevated to the position of Chief Media Officer at vivo India. According to his LinkedIn profile, ...

Raghuvendra Singh Parihar has been appointed Deputy General Manager at Madison World. “I am pleased to share that I am ...

The move underscores rising friction between major agencies and ad-tech platforms as control over the programmatic ...

Harshit Agrawal brings over 16 years of experience spanning marketing, brand strategy and digital transformation across the financial services and advertising sectors ...

Gupta brings more than two decades of experience in building consumer businesses and will collaborate closely with founders to scale brands across India and Southeast Asia ...

Spardha Pandey has joined Hero FinCorp as Lead – PR & Communications. In this capacity, she will oversee the company’s external communications strategy, steer strategic media outreach and support the ...

Senior journalist Shamsher Singh has been appointed Managing Editor for Hindi and Vernacular Languages at the Times TV Network, according to sources aware of the development.

Industry leaders say sustained engagement works best for high-frequency categories, while infrequent or seasonal purchases still rely on high-impact burst campaigns ...