Guinness is now in its second season as the official beer and official non-alcoholic beer of the Premier League. During its first season the brand activated the partnership in more than 80 countries ...

Winning your own private island for a year sounds like the kind of fantasy usually reserved for billionaires or people having a very specific kind of burnout. Visit Sweden is pitching it as a tourism ...

Danilo Boer has been named the third most-awarded chief creative officer in the world, according to this year’s World Creative Rankings. “It’s so disappointing,” he laughs at not being at the top. “I ...

The work comes from two McCann shops, New York and New Zealand.

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...

Georgina Cunningham leads Amazon performance marketing at The Estée Lauder Companies, shaping full funnel media strategy, ...

We’re moving from campaigns you watch to campaigns you join,” explained Cyntia Leo, the brand’s head of brand marketing.

While missiles dominate the news cycle, the companies that build many of those systems appear almost entirely absent from the ...

Axa Insurance has partnered with Publicis Groupe Belgium to launch ‘Escape Bullying,’ an immersive escape game designed to help young people, parents and teachers recognize and respond to school ...

Alongside unlocking new revenue streams, activating strategic partnerships, and deepening engagement at every stage of the customer journey, data collaboration also extends to enhancing marketers’ ...

That urgency around attention comes from somewhere real. Media consumption has moved toward bite-sized formats, and any single piece of content gets judged almost instantly on whether it deserves more ...

Fewer priorities, communicated more often. If everything is important, nothing is. Leaders need to remember that just because they talk about priorities regularly, it doesn’t mean they stay at the ...