With regulators watching closely, the outcome of this high-stakes deal could have far-reaching consequences for the tech industry and its users.

TikTok's US e-commerce division failed to hit 2024 goals, and leaders at owner ByteDance are ratcheting up pressure on staff.

QVC Group has inked an agreement to offer live shopping streams on TikTok starting April 2, 2025, a key step as it focuses on social ecommerce. The streams are planned to run 24 hours a day, 7 days a week.

The deal between TikTok and QVC will see constant livestreams and a broader breadth of QVC Group’s brand partners participating.

Per the Times, Amazon’s bid is not being seriously considered. But, of course, leave it to one of the most powerful companies in tech to try to save the day here. The move comes just as Amazon formally shut down Inspire, its own TikTok competitor, in February.

TikTok is set to expand its TikTok Shop e-commerce platform to users in France, Germany, and Italy on Monday, Reuters reports. TikTok Shop has been