Ecommerce agency Podean has been on an acquisition tear this year, buying small firms to compete against larger agencies.

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...

TikTok has now launched “TikTok Shop” across the US, giving users a new way to buy, sell, and earn affiliate marketing cash through the popular social platform. TikTok Shop is the term for a whole set ...

TikTok Shop can lose money for a year before it pays off. Four operators explain how to keep the bill small, and how AI keeps ...

TikTok shop launched in the U.S. a few months ago, posing a threat to Amazon's dominance in online shopping. NPR talked to users, sellers, and experts about how the app's marketplace is working. For ...

TikTok has big ambitions for shopping and has been investing heavily in it — from developing a logistics business to powering in-app purchases through TikTok Shop. The feature is available in seven ...

Your browser does not support the video element. TikTok is all-in on shopping. One in three US job openings at the company are for e-commerce roles, per its hiring ...

JAKARTA, Indonesia — A year ago, TikTok’s e-commerce business in Indonesia was thriving. With its viral videos, TikTok had become a worldwide phenomenon, and it was translating its influence into a ...

Los Angeles-based company introduces an AI Business Assistant that combines ecommerce data, specialized capabilities, and customizable ...

On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven ...

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. It probably won’t look all that different, but there are a few places where TikTok’s absence ...

TikTok has reportedly laid off some of its U.S.-based e-commerce governance and experience team, just days after President Donald Trump extended the deadline for parent company ByteDance to divest its ...