Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV. Update: January 27, 2025 (10:14 PM ET): We’ve heard back from Google, and the ...

Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV. Update: January 27, 2025 (10:14 PM ET): We’ve heard back from Google, and the company ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up ...

Normally, unskippable ads on YouTube are limited to 15 seconds in duration. However, Google admits that they’re making an effort to identify ad-blocking users and discourage them from using ad ...

YouTube confirms hour-long unskippable ads target ad blocker users, marking significant escalation in platform's fight ...

YouTube users have recently raised concerns about encountering unusually long ads—and when we say long ads, we’re talking about some lasting three hours or ...

By YouTube’s own admission, unskippable ads are supposed to be limited to 15-seconds (or up to 60 seconds on YouTube TV), so whether on purpose or not, something is definitely messing up here ...