Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV. Update: January 27, 2025 (10:14 PM ET): We’ve heard back from Google, and the ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

By YouTube’s own admission, unskippable ads are supposed to be limited to 15-seconds (or up to 60 seconds on YouTube TV), so whether on purpose or not, something is definitely messing up here ...

YouTube is facing backlash over an aggressive tactic targeting free-tier users who use ad blockers. Despite offering a free, ...

Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users ...

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.

Users are subject to the obligatory 15-second unskippable ads ... Another user posted a picture with a whopping 2-hour 52-minute ad. To put that in perspective, The Lord Of The Ring: Fellowship ...

For years, many YouTube users have relied on ad blockers to avoid interruptions while watching videos. But Google has found a ...

Normally, unskippable ads on YouTube are limited to 15 seconds in duration. However, Google admits that they’re making an effort to identify ad-blocking users and discourage them from using ad ...