As The Drum reports, YouTube is doing away with 30-second unskippable ads in 2018. But the Google-owned video site has no plans to ditch its 20-second and 6-second unskippable ad formats.

YouTube is killing one of its more obstrusive ad formats: The Google-owned video service said Friday that it was going to phase out unskippable 30-second preroll ads by next year.. British ...

YouTube will stop serving unskippable 30-second ads to users in 2018, Google announced on Friday. The company will instead push its other unskippable ad formats, including the 6-second ad unit it ...

Prepare for longer ads when watching YouTube videos on your TV. YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two consecutive 15-second ads that can appear ...

Okay, I haven’t seen any hour-long unskippable ads lately, but it’s not uncommon with 3-4 ads of 90 seconds in a row, unskippable,” reported a YouTube user who participated in our survey ...

YouTube hasn’t mentioned when either of these changes — 30-second unskippable ads and pause ads — will be rolling out, but we’ve reached out for detail and will update if we hear back.

So, the company revealed it is replacing two 15-second unskippable ads with one 30-second unskippable spot on connected TVs. Google’s platform is currently one of the ...

You’ll likely see the ads appear during YouTube’s most popular videos, with a single unskippable 30-second ad replacing the two 15-second spots that could be skipped, according to The Verge.

Including YouTube TV, YouTube reached more than 150 million people across connected TVs in the U.S. last month, YouTube also announced at Brandcast. In addition to the unskippable and pause ads ...

Google announced on Friday that YouTube will stop serving unskippable 30-second ads to users in 2018. The company will instead push its other unskippable ad formats, including the 6-second ad unit ...

Watching YouTube on your TV is about to get more frustrating if you’re not paying to avoid ads. As announced at the YouTube Brandcast event on Wednesday, YouTube will soon add 30-second ...