Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year ...

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple ...

Apple Watch Ultra 3 launched three months ago, and I bought it as my first ever Ultra model. Here’s how that’s been going so ...

What’s New in the Series 11. The Apple Watch Series 11 represents Apple’s most advanced mainstream smartwatch to date. Compared to earlier generations, it brings noticeable im ...

At its "Wonderlust" event in 2023, alongside the Apple Watch Series 9, Apple announced the Apple Watch Ultra 2. The Apple Watch Ultra is a relatively new kind of smartwatch from Apple with a focus on ...