In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

Bakshi, formerly with Shopify and Wix, will oversee GoKwik’s growth charter across marketing, partnerships, international ...

Loyalty is re-emerging as the new battleground for Asia Pacific (APAC) retailers, as brands shift from transactional tactics ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Naming an ETF after a big name on Wall Street can enhance visibility and attract much-needed investment. However, most of them will likely struggle to succeed over the long term.

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Raja Walia is the Founder and CEO of GNW Consulting.

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture ...