In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

Vineet Chugh, Head of Marketing, QueueBuster POS, shares four marketing lessons one can learn from the film’s unexpected ...

Loyalty is re-emerging as the new battleground for Asia Pacific (APAC) retailers, as brands shift from transactional tactics ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Naming an ETF after a big name on Wall Street can enhance visibility and attract much-needed investment. However, most of them will likely struggle to succeed over the long term.

Raja Walia is the Founder and CEO of GNW Consulting.

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture ...

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

A recipient of the 2025 Elite Trial Lawyers Lifetime Achievement Award, Morgan & Morgan's John Yanchunis spoke with the ...

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...