Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Think back to the last thing you bought online. What drove you to make that purchase? Was it an ad you saw? Maybe a friend’s ...

For brands, this means a rare opportunity to connect with consumers in a format emphasising storytelling over direct ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Emilie Mouquot tells Tim Healey why she believes advertisers that neglect brand will fail and why marketing success cannot be achieved by focusing solely on creating financial transactions.

Bloomin' Brands, Inc. (NASDAQ:BLMN) Q3 2024 Earnings Call Transcript ... In addition to my operational experience, I've led ...

A striking 78% of marketers prioritise improving brand awareness and reputation as their top marketing goal, according to a new study by CNN International Commercial (CNNIC) and data consultancy MTM.

Victory Blinds has rolled out its first influencer marketing campaign with micro-influencer Natalie Seretis coming ...

After 30 years, John and Bert Jacobs are finally embracing commercials, including an alien story for the holidays.

Established in 2023, Brand Storyz Awards aims to recognise the most compelling efforts in content creation and dissemination.