Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in "funding ...

Think back to the last thing you bought online. What drove you to make that purchase? Was it an ad you saw? Maybe a friend’s ...

So, how can small brands collaborate with industry leaders while ensuring that their identity, mission and voice remain front ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how to make an impact with younger ...

Emilie Mouquot tells Tim Healey why she believes advertisers that neglect brand will fail and why marketing success cannot be achieved by focusing solely on creating financial transactions.

It's a common question for business owners in difficult markets such as Africa to wonder why they should bother with brand marketing. Besides, all you really want is sales, so why not just do hard ...

A striking 78% of marketers prioritise improving brand awareness and reputation as their top marketing goal, according to a new study by CNN International Commercial (CNNIC) and data consultancy MTM.

In June 2023, Modelo Especial overtook Bud Light to become the best selling beer brand in America. Since then, the sales gap ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ...