Suncorp has announced a new lead creative agency for the company.On Thursday, the insurer announced that, in an effort to ...

GLAAD spoke to 200 brand and agency leaders with over $15 million in advertising budgets about their opinions on including ...

Live commerce surges as young male shoppers fork out cash online. TikTok Shop is already riding the boom, and Twitch may be ...

Candiani joins Melody Hildebrandt, CTO of Fox; Sara DeWitt, GM of PBS Kids and Adrienne Lahens, global head of content ...

Viceroy, a luxury chain of hotels and branded residential developments around the world, is debuting a new look this week.

Publicis Media U.S. has bought Picture Motion, a social impact marketing company that worked with HBO, Apple and CNN on ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Brands are recognizing that to keep pace with these changes and capitalize on new opportunities, they need to invest more in ...

Niche—it’s a funny word. It comes from the French term of the same spelling, which originally referred to a recess in a wall ...

Think of it as the brand’s behind-the-scenes mastermind. On the other hand, advertising is the frontman—the flashy, attention-grabbing aspect of marketing. It’s about putting the product out there, ...

Brands marketing foods and ingredients for mood management must navigate a complex regulatory landscape by understanding ...

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...